City of Trenton Urban Enterprise Zone

The City of Trenton has a 2.5 square mile area encompassing most of its business and commercial district designated as an Urban Enterprse Zone (UEZ).  We have been retained to develop and implement a strategic marketing and public relations plan that will encourage business participation and consumer spending within the zone. 

New Jersey Council of County Colleges
The Council serves all of New Jersey’s nineteen community colleges with lobbying efforts, legislation input and educational conferences. We annually plan a Best Practices Conference, a Spring Presidents & Trustee Conference, and a Legislative Ambassador Day. We also recently completed a comprehensive survey and analysis of trustees needs from throughout the community colleges and produced a subsequent marketing plan.

"Trenton Small Business Week" for the City of Trenton
For the past five years, we have served as the marketing and public relations consultant for Trenton Small Business Week, a week-long event aimed at Mercer County, NJ business owners. Our role is to establish the working committees, set the agendas, and handle all marketing and public relations tasks.

Pennsylvania Newspaper Association
We produce the e-Edge Conference each spring for newspaper executives throughout the Northeast and Mid-Atlantic states. We do program planning, marketing and public relations. We have been given the additional task for 2008 of incorporating the online and print portions of the conference.

The Yacht Collection at Newport
This first-time event, hosted by POWER & MOTORYACHT magazine, was designed to bring discerning yacht buyers together with CEO’s, senior managers and designers of the world’s finest custom and production yachts. We served as the lead planner on this event, handling all of the logistics and marketing. We also managed a number of subcontractors based in Newport, RI.

Shaffer's Menswear and Bridals by Michelle Renee:
Both of these Trenton landmark retailers re-located to Lawrenceville in spring of 2007. Operating side by side in two very compatible businesses, we launched an aggressive marketing and branding campaign to reach out to current clients and new prospects.